Video Advertising with KELLYBRADY
No matter the size of your business, a YouTube channel is essential. Video advertising on YouTube is giving traditional advertising a run for its money. YouTube is the preferred platform and new frontier for digital marketing.
What is YouTube video advertising?
YouTube sells advertising space in order to reach and engage with the targeted audience while they search or watch videos on their platform. These video advertisements are shown before, during, or after the YouTube video is played.
- YouTube allows you to reach and engage with your audience when they watch or search for videos on YouTube.
- Video ads allow you to present the video content you want to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners.
- Multiple ad formats are available.
- Only pay when someone watches your entire ad, engages with, or likes your ad.
- Format can be pay per view, per thousand impressions, or per conversion acquisition depending on ad format.
YouTube also has an analytics tool that will help you understand who is watching your advertisements and who is interacting with them to help give more insight.
Why do you need Video Advertising?
YouTube has massive reach and is the 2nd largest search engine behind Google with 2 billion monthly users and 1 billion hours of video watched daily. This tops Netflix and Facebook video combined.
Audiences 18+ spend more time on average watching YouTube than any other TV network.
Additional Benefits of YouTube Video Advertising include:
- Increase reach and brand awareness
- Versatile and engaging content
- Focused audience targeting
- Increase engagement on YouTube channel
- Drive people to landing page or website
- Generate leads
- Spend budget effectively
- Measurable results
- Use YouTube campaigns in combination with other channels to boost overall performance.
Partners
Why choose KELLYBRADY for Video Advertising?
KELLYBRADY's team of Google Certified Video experts build high-performance campaigns that leverage our human touch to the latest industry technologies and trends. Our skilled YouTube marketers help you create and optimize video campaigns that effectively engage with your target audience.
KELLYBRADY is a Google Premier Partner, giving us access to the newest technology, latest updates and changes and access to beta programs available from Google and YouTube. This means your business could gain access to certain tools and updates before your competitors.
Only the top 3% of participating companies are given the Premier Partner status.
Video Advertising Process
Establish Goals
Determine what you want to accomplish and utilize marketing goals to create your strategy that matches your needs.
Define Key Metrics
We will identify key performance indicators and track relevant data such as views, view rate and watch time.
Create Your Video
Based on your campaign goals, our creative team will help you create a unique video that showcases your product or service and increases customer engagement.
Campaign Set Up
We help you get the most out of your budget by using niche targeting to reach your viewing audience. We create campaigns targeting high quality traffic that is likely to interact and convert.
Launch Campaign
Go live! Monitor results and make any necessary adjustments to improve performance.
Ongoing Management
Our team will provide continuous monitoring, feedback and recommendations based on campaign metrics and performance.