Video Advertising with KELLYBRADY

Consumer behavior increasingly favors video consumption. It has become a crucial tool in modern advertising and brand development strategies. Video captures attention more quickly and effectively than static images or text, dynamic visuals, sound, and storytelling. This makes it a more compelling form of creative.

Video allows brands to convey complex messages in a short amount of time while fostering emotional connections with audiences. The rise of digital platforms allows for highly targeted video ads. This targeting reaches specific demographics and maximizes the impact of marketing efforts. Additionally, video content tends to be more shareable, increasing the potential for viral reach and brand visibility.

Video Advertising Platforms

YouTube is the 2nd largest search engine behind Google. It has a massive reach with 2 billion monthly users and 1 billion hours of video watched daily. This tops Netflix and Facebook video combined.

However, YouTube is not the only provider of video ad inventory. Video ads can also be placed inside website video content using DSPs and on social media platforms like TikTok, Instagram, and Facebook. Additionally, we should not forget about inside mobile apps, streaming services, and connected TVs.

Each of these platforms has different audiences, targeting capabilities, and metrics measured. Which ones should be a part of a healthy media mix will be dependent on a brand’s target audience and campaign objectives.

What Objectives Can Video Advertising Help Brands Achieve?

• Retarget website visitors and social media views with engaging video content
• Increase reach and brand awareness
• Showcase versatile and engaging content
• Focused audience targeting
• Increase engagement with brand creative
• Drive activity to landing pages or websites
• Generate leads
• Spend budget efficiently
• Get measurable results
• Work in conjunction with other media to boost overall performance.