MARKETING
THAT WORKS

Helping charter schools, colleges, and universities fill seats and grow enrollment since 1976

We Don’t Just Market Schools.
We Fill Seats.

For 50 years, we’ve specialized in educational marketing—from colleges and universities to online academies and charter schools. We understand what moves students and parents from consideration to enrollment.
Educational institutions face unique marketing challenges that require specialized expertise:

Limited Budgets That Need
to Work Harder

Every dollar counts. We build campaigns that maximize reach while minimizing
cost per lead.

Proving ROI
to Stakeholders

Boards and administrators need clear data showing marketing dollars translate to enrolled students and revenue.

High Competition
for Attention

Standing out in a crowded educational landscape requires strategic messaging that speaks directly to parent concerns.

Enrollment Goals That Require Consistent Lead Flow

Filling seats year after year means understanding the enrollment funnel from awareness to application.

Learn About Our Education Expertise

Real Results
California Charter School

The Challenge

A California charter school needed to reduce lead costs and increase conversion rates during peak enrollment season.

The Strategy

  • Focused messaging that speaks to parent concerns
  • Early awareness campaigns (TV, OTT, digital)
  • Conversion-optimized landing pages
  • Mobile-first design
  • Data-driven optimization

2024

$55.33

Cost Per Lead

6.2%


Conversion Rate

2025

$9.08

Cost Per Lead

23.5%


Conversion Rate

What Changed

We directed their general website traffic to a dedicated enrollment landing page, launched campaigns earlier in the season to build awareness, and optimized every 
element for parent decision-making. The result: dramatically lower costs and significantly higher conversion rates in a single enrollment cycle.

↓84% COST REDUCTION
↑279% CONVERSION INCREASE

See More Education Case Studies

Enrollment Campaigns Aren’t About Views.
They’re About Applications.

We understand the charter school enrollment journey and build integrated campaigns that move parents from discovery to action.

Stage 1: Awareness

TV, OTT, broadcast reaching families where they are with messaging that builds trust and consideration.

Stage 2: Consideration

Targeted digital, social, and display campaigns that address specific parent concerns: safety, academics, involvement, opportunity.

Stage 3: Conversion

Landing pages, lead generation, and streamlined experiences designed to turn interest into applications.

Every touchpoint is designed to move parents forward. From broad awareness campaigns to conversion-focused landing pages, we build the full enrollment funnel—not just parts of it.

clients we’ve worked with

How we drive Enrollments

Traditional and digital campaigns drive awareness and consideration. Web development, creative, and analytics ensure those campaigns actually convert into enrolled students.

Traditional Advertising
TV / Radio / Print / Out of Home

We’ve been placing media for 50 years. We know what works and how to maximize every dollar.

Digital Marketing
PPC / Social / Display / SEO

Strategic campaigns that reach your audience where they actually are and drive measurable results.

Web Design & Development
WordPress / UX / E-Commerce

Campaigns need somewhere to convert. We build websites that turn traffic into applications.

Creative & Branding
Design / Video / Campaigns

Strong creative makes campaigns perform better. We develop messaging and visuals that move your audience to act.

Analytics & Reporting
Data / ROI / Insights

We measure what matters. Custom dashboards show which channels are filling seats and where to invest.

work that works

Enrollment campaigns that fill seats. Brand systems that drive growth. Creative that converts.

Multi-State Charter
School Network

Virtual Preparatory Academy

One school to multi-state network. Brand system, websites, and enrollment campaigns for 10+ states.

Complete Brand
Transformation

We Benefit Children

Strategic rename, brand system, and website—all developed in parallel for maximum cohesion.

Healthcare
Recruitment Campaign

Swedish Institute

Programmatic out-of-home advertising and print placements in Knicks and Rangers gameday programs that filled healthcare programs in one of NYC’s most competitive markets.

Santa Squatch
Holiday Campaign

The General Store

AI-generated Sasquatch characters that drove record holiday engagement across three retail locations.

  • I have had the pleasure of collaborating with the KellyBrady Team on multiple projects and each experience have been exceptional. KellyBrady consistently demonstrates a deep understanding of their clients’ goals and objectives. Their team takes the time to listen attentively and offer innovative solutions. One aspect that sets the KellyBrady team apart is their commitment to excellence in both design ad functionality. Their websites not only look visually stunning but also perform seamlessly. I have been impressed by the professionalism and dedication of KellyBrady. I wholeheartedly recommend KellyBrady as a partner foe any web development project.

    Triton Marine

  • Mick, Scott, Alex, and Amanda all played an integral role in knocking our website out of the park. They were able to translate technical requirements with creative solutions, and stick with it until we landed on the level of quality our brand represents. I am proud to launch our new logo and site.

    The Williams Group

  • I first worked with KELLYBRADY Advertising over a decade ago and was so impressed that I reached out again for a new website in 2018, and again in 2023 for a rebrand and site update. Both projects were completed on time and under budget, exceeding expectations. As someone who is not tech-savvy, I appreciated how the KELLYBRADY team communicated clearly and turned my ideas into reality. They’re responsive, understand client goals, and act as true partners. I highly recommend KELLYBRADY for any branding, marketing, or development needs.

    We Benefit Children

  • I highly recommend working with the KELLYBRADY team. KELLYBRADY is an experienced advertising agency and easy to work with. Their knowledge and expertise in paid search, social media, digital display advertising was invaluable to our business managing our digital campaigns. Best of all, they are great people. Our account executive Kelcey was very responsive, communicative, knowledgeable, organized, and an amazing person to work with. Thank you for your dedication and all the hard work you’ve put into managing our account over the years. I appreciate your knowledge and I look forward to working with you again.

    CheapAir

  • KELLYBRADY strikes the perfect balance of small agency mentality with big agency capabilities. Their team goes above and beyond to form a true agency-client partnership, making them a trusted extension of my marketing department. I first partnered with KELLYBRADY during my tenure at Career Education Corporation, where they served as my agency of record for broadcast, digital, and print media. Their expertise and commitment made a significant impact on our campaigns, and I’ve continued to rely on their services throughout my career. More recently, I’ve engaged KELLYBRADY as my agency of record in the medical device space. Their proficiency in media planning, buying, and digital lead generation has been invaluable. They’re not just an agency; they’re a seamless extension of my team, consistently delivering the expertise and support we need to achieve our goals. If you’re looking for an agency that combines strategic thinking, executional excellence, and a true partnership approach, I highly recommend KELLYBRADY.

    Sonova US

  • Our small private practice hired Kelly Brady to review and strengthen our SEO and manage an online marketing campaign using Google Ads. Within the first month—before the ads even launched—we saw a 35% increase in client inquiries. Their team is highly responsive, professional, and customer-focused. They met with us several times to walk through their proposed strategy, explain how the systems work, and break down complex concepts in ways that made sense and aligned with our business needs. We highly recommend Kelly Brady to any business looking to grow their digital presence and achieve meaningful results.

    August Bloom Counseling

  • KELLYBRADY is a fantastic digital agency. Their team does a fantastic resource for all types of media, website design and maintenance, and digital campaigns. I am so happy with to have them as an extension of our team!

    Coldstream Wealth Management

Ready to Drive Enrollment?

Whether you’re launching a new campus, expanding to new states, or filling seats for next year – we’ve done it before and we can help you do it again.

Schedule a Strategy Session