Helping charter schools, colleges, and universities fill seats and grow enrollment since 1976
We Don’t Just Market Schools. We Fill Seats.
For 50 years, we’ve specialized in educational marketing—from colleges and universities to online academies and charter schools. We understand what moves students and parents from consideration to enrollment. Educational institutions face unique marketing challenges that require specialized expertise:
Limited Budgets That Need to Work Harder
Every dollar counts. We build campaigns that maximize reach while minimizing cost per lead.
Proving ROI to Stakeholders
Boards and administrators need clear data showing marketing dollars translate to enrolled students and revenue.
High Competition for Attention
Standing out in a crowded educational landscape requires strategic messaging that speaks directly to parents’ concerns.
Enrollment Goals That Require Consistent Lead Flow
Filling seats year after year means understanding the enrollment funnel from awareness to application.
A California charter school needed to reduce lead costs and increase conversion rates during peak enrollment season.
The Strategy
Focused messaging that speaks to parent concerns
Early awareness campaigns (TV, OTT, digital)
Conversion-optimized landing pages
Mobile-first design
Data-driven optimization
2024
$55.33
Cost Per Lead
6.2%
Conversion Rate
2025
$9.08
Cost Per Lead
23.5%
Conversion Rate
What Changed
We directed their general website traffic to a dedicated enrollment landing page, launched campaigns earlier in the season to build awareness, and optimized every element for parent decision-making. The result: dramatically lower costs and significantly higher conversion rates in a single enrollment cycle.
Enrollment Campaigns Aren’t About Views. They’re About Applications.
We understand the charter school enrollment journey and build integrated campaigns that move parents from discovery to action.
Stage 1: Awareness
TV, OTT, broadcast reaching families where they are with messaging that builds trust and consideration.
Stage 2: Consideration
Targeted digital, social, and display campaigns that address specific parent concerns: safety, academics, involvement, and opportunity.
Stage 3: Conversion
Landing pages, lead generation, and streamlined experiences designed to turn interest into applications.
Every touchpoint is designed to move parents forward. From broad awareness campaigns to conversion-focused landing pages, we build the full enrollment funnel—not just parts of it.
Clients We’ve Worked With
How we drive Enrollments
Traditional and digital campaigns drive awareness and consideration. Web development, creative, and analytics ensure those campaigns actually convert into enrolled students.
Traditional Advertising TV / Radio / Print / Out of Home
We’ve been placing media for 50 years. We know what works and how to maximize every dollar.
Digital Marketing PPC / Social / Display / SEO
Strategic campaigns that reach your audience where they actually are and drive measurable results.
Web Design & Development WordPress / UX / E-Commerce
Campaigns need somewhere to convert. We build websites that turn traffic into applications.
Creative & Branding Design / Video / Campaigns
Strong creative makes campaigns perform better. We develop messaging and visuals that move your audience to act.
Analytics & Reporting Data / ROI / Insights
We measure what matters. Custom dashboards show which channels are filling seats and where to invest.
Work that Works
Enrollment campaigns that fill seats. Brand systems that drive growth. Creative that converts.
Multi-State Charter School Network
Virtual Preparatory Academy
One school to multi-state network. Brand system, websites, and enrollment campaigns for 10+ states.
Complete Brand Transformation
We Benefit Children
Strategic rename, brand system, and website—all developed in parallel for maximum cohesion.
Healthcare Recruitment Campaign
Swedish Institute
Programmatic out-of-home advertising and print placements in Knicks and Rangers gameday programs that filled healthcare programs in one of NYC’s most competitive markets.
Santa Squatch Holiday Campaign
The General Store
AI-generated Sasquatch characters that drove record holiday engagement across three retail locations.
I have had the pleasure of collaborating with the KellyBrady Team on multiple projects and each experience have been exceptional.
KellyBrady consistently demonstrates a deep understanding of their clients’ goals and objectives. Their team takes the time to listen attentively and offer innovative solutions. One aspect that sets the KellyBrady team apart is their commitment to excellence in both design ad functionality. Their websites not only look visually stunning but also perform seamlessly.
I have been impressed by the professionalism and dedication of KellyBrady. I wholeheartedly recommend KellyBrady as a partner for any web development project.
Triton Marine
Mick, Scott, Alex, and Amanda all played an integral role in knocking our website out of the park. They were able to translate technical requirements with creative solutions, and stick with it until we landed on the level of quality our brand represents. I am proud to launch our new logo and site.
The Williams Group
I first worked with KELLYBRADY Advertising over a decade ago and was so impressed that I reached out again for a new website in 2018, and again in 2023 for a rebrand and site update. Both projects were completed on time and under budget, exceeding expectations. As someone who is not tech-savvy, I appreciated how the KELLYBRADY team communicated clearly and turned my ideas into reality. They’re responsive, understand client goals, and act as true partners. I highly recommend KELLYBRADY for any branding, marketing, or development needs.
We Benefit Children
I highly recommend working with the KELLYBRADY team. KELLYBRADY is an experienced advertising agency and easy to work with. Their knowledge and expertise in paid search, social media, digital display advertising was invaluable to our business managing our digital campaigns. Best of all, they are great people. Our account executive Kelcey was very responsive, communicative, knowledgeable, organized, and an amazing person to work with. Thank you for your dedication and all the hard work you’ve put into managing our account over the years. I appreciate your knowledge and I look forward to working with you again.
CheapAir
KELLYBRADY strikes the perfect balance of small agency mentality with big agency capabilities. Their team goes above and beyond to form a true agency-client partnership, making them a trusted extension of my marketing department.
I first partnered with KELLYBRADY during my tenure at Career Education Corporation, where they served as my agency of record for broadcast, digital, and print media. Their expertise and commitment made a significant impact on our campaigns, and I’ve continued to rely on their services throughout my career.
More recently, I’ve engaged KELLYBRADY as my agency of record in the medical device space. Their proficiency in media planning, buying, and digital lead generation has been invaluable. They’re not just an agency; they’re a seamless extension of my team, consistently delivering the expertise and support we need to achieve our goals.
If you’re looking for an agency that combines strategic thinking, executional excellence, and a true partnership approach, I highly recommend KELLYBRADY.
Sonova US
Our small private practice hired Kelly Brady to review and strengthen our SEO and manage an online marketing campaign using Google Ads. Within the first month—before the ads even launched—we saw a 35% increase in client inquiries. Their team is highly responsive, professional, and customer-focused. They met with us several times to walk through their proposed strategy, explain how the systems work, and break down complex concepts in ways that made sense and aligned with our business needs. We highly recommend Kelly Brady to any business looking to grow their digital presence and achieve meaningful results.
August Bloom Counseling
KELLYBRADY is a fantastic digital agency. Their team does a fantastic resource for all types of media, website design and maintenance, and digital campaigns. I am so happy with to have them as an extension of our team!
Coldstream Wealth Management
KELLYBRADY truly feels like an extension of our internal team. I’ve worked with this agency across an incredibly diverse portfolio, with over 80 brick-and-mortar charter schools, over 20 state-specific online K–12 programs, and 40+ early learning centers. But, what makes this agency a smart partner for charter, K–12, and online schools is their full-funnel mindset. They quickly understand the nuances of each market and each individual school, and consistently translate that insight into campaigns that convert leads into applications and ultimately students. They collaborate like true partners, bring strong strategic thinking to every conversation, and understand the unique dynamics of both brick-and-mortar and online education models.
Crissy Truss
Ready to Drive Enrollment?
Whether you’re launching a new campus, expanding to new states, or filling seats for next year – we’ve done it before and we can help you do it again.
