What We Know

Perspectives on marketing, strategy, and where we’re seeing the most success.

Featured

Is Google Phishing Us?

July 15, 2026

When most people hear “phishing,” they think of sketchy emails from fake banks and bad links they’d never click. Our IT departments have trained us well. But what happens when the alarms come from a trusted platform like Google, complete with red banners, “needs attention”…
Read more: Is Google Phishing Us?

INSIGHTS

Refreshing PPC Landing Pages Matters More than You Think

Most PPC landing pages do not fail all at once. Performance usually declines over time: conversion…
READ MORE: Refreshing PPC Landing Pages Matters More than You Think
Measurement and Media Mix Evaluation

“Did it work?” That’s where things tend to fall apart. Not because the strategy was bad,…
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How We Use AI Marketing to Improve Strategy, Creativity & Results

I was in a strategy meeting the other day. Someone asked a question that many people…
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Boost Your Marketing with Video View Campaigns

In the digital age, consumers rarely convert after a single interaction with a brand. It often…
READ MORE: Boost Your Marketing with Video View Campaigns
Is Siloed Data Hurting Your Programmatic Advertising?

The Impact of Obscured Data Insights Food doesn’t taste as good without salt, to use a…
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When to Ignore Google Ads Best Practices: 5 Times to Take Control

We have all seen the suggestions and optimizations that Google provides in its advertising platform. Google…
READ MORE: When to Ignore Google Ads Best Practices: 5 Times to Take Control
Social Media and AI

Driving Innovation and Results In our highly connected world, the lines between technology and human interaction…
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Emojis in Marketing: The Power, Risks & Best Practices for Engagement

The Rise of Emojis in Digital Communication Communication is constantly evolving, from the early days of…
READ MORE: Emojis in Marketing: The Power, Risks & Best Practices for Engagement

FROM THE AGENCY