What is Traditional Marketing

Traditional media is an important aspect of everyday life for businesses and consumers alike, encompassing television, print, radio, direct mail, and out-of-home (OOH) media. These forms of marketing communicate with a large audience. They are very efficient at building brand awareness and reaching your potential customers.

We call it “traditional marketing” because it has been the cornerstone of marketing since its inception. Digital media has undoubtedly transformed the marketing environment. But, the importance of offline or traditional media remains just as significant today as it has always been. Traditional media has truly established itself as an influence in driving consumers to a brand, often online.

The Power of Traditional Media

Traditional media doesn't just attract potential customers. It can also reach your current customers to achieve objectives such as directing them to your business or website and increasing brand awareness and customer loyalty.

While digital marketing has revolutionized the industry, the value of offline or traditional media remains robust. This value has evolved from merely pushing consumers towards a brand to pulling them into engaging with it, often online. Traditional media continues to play a crucial role in influencing consumer behavior and driving brand engagement.

Why use traditional media?

Traditional media is a trusted source that elevates your brand and creates awareness and recognition. It is used for direct engagement and a “push” media to entice audiences to act now or search for your brand online.

Traditional media today is still alive and thriving. The power of television, radio, billboard, transit, and print are what continue to elevate a company’s marketing plan to new levels. With digital being the driving force of efficiency for your return on marketing dollars, traditional media creates a need. It delivers the story of your company or product to a larger audience. By using offline media with a focused online campaign, you create a process that attracts your target audience. This approach leads them to a source that gives you the best chance for marketing success.

Why is television effective?

Television has a massive reach and is seen by many people and demographics. It is an effective channel to build brand awareness and is a great way to grow your brand. Television advertising is trusted because it is highly regulated. These regulations make sure ads are safe for all viewers. Another reason television is so impactful is because of its effect as a push medium for online digital campaigns. When clients use TV and online together, we see greater efficiencies than running an online digital campaign alone.

Why choose KELLYBRADY for your traditional media needs?

KELLYBRADY combines decades of experience with best-in-class technology to build media strategies that generate results. We leverage our valued partnerships with broadcast and cable networks, radio stations, print publications, and out-of-home companies nationwide. Together we create successful campaigns that deliver impactful results.

Our Process

Establish Goals

Determine what you want to accomplish and utilize marketing goals to create a strategy that matches your needs.

Develop Strategy

Establish target demographic and creative needs/messaging. Determine optimal media mix to reach demographic, drive results and achieve goals.

Communication

We believe transparency, proactive communication and building trust with long term partnerships will help drive future success.

Execution

Our team will negotiate aggressive rates, optimal placement and frequency and confirm all schedules and contracts with stations and vendors.

Optimization

As campaigns run, we monitor and adjust schedules to fully optimize performance based on data received from stations and clients.

Analysis

Our team will provide continuous monitoring, feedback and recommendations based on campaign metrics & performance.