Traditional Marketing
Traditional media is an important aspect of everyday lift for businesses and consumers alike, encompassing television, print, radio, direct mail and out of home (OOH) media. These forms of marketing communicate with a large audience and are very efficient at building brand awareness and reaching your potential customers.
We call it “traditional marketing” because it has been the staple of marketing since the beginning of time. And while digital media has clearly changed the marketing landscape, the value of offline, or traditional media, continues to be as strong today as ever. Traditional media has truly established itself as an influencer in driving consumers to a brand, often online.
Traditional media not only attracts potential customers; it can also reach your current customers to achieve objectives such as directing them to your business or website and increasing your brand awareness and customer loyalty.
What is traditional media?
Traditional media encompasses television, print, radio, direct mail and out of home. These forms of marketing communicate with a large audience and are excellent ways to build brand awareness and reach your potential customers.
"Traditional" Media... we call it traditional because it has been the staple of marketing since the beginning of time. And while digital marketing has clearly made a change to how we market, the value of offline or traditional media continues to be as strong today as ever. That value has just shifted… what was once a “push” (send consumers somewhere) and “pull” (bring them into their stores) media, offline media has really established itself as an influencer in driving consumers to a brand, most likely online.
Why use traditional media?
Traditional media is a trusted source that elevates your brand, creates awareness and recognition. It is used for direct engagement as well as a "push" media to entice audiences to act now or search for your brand online.
Traditional media today is still alive and thriving. The power of television, radio, billboard, transit, and print are what continue to elevate a company’s marketing plan to new levels. With digital being the driving force of efficiency for your return on marketing dollars, traditional media creates a need. It delivers the story of your company or product to a larger audience of people. By combining offline media with a targeted online campaign, you create a push and pull process that reaches the audience you want, while driving them to a source that ensures the best opportunity for your marketing plan to be successful.
Why is television effective?
Television has a massive reach, as it is seen by many people and demographics. It is an effective channel to build brand awareness and is a great way to grow your brand. Television advertising is also trusted, since it must go through tight regulations to ensure ads are safe for all viewers. Another reason television is so impactful is because of its effect as a push media for online digital campaigns. When clients use TV and online together, we see greater efficiencies than only running an online digital campaign.
Why choose KELLYBRADY for your traditional media needs?
KELLYBRADY combines decades of experience with best-in-class technology to build media strategies that generate results. We utilize our valued partnerships across the nation with broadcast and cable networks, radio stations, print publications and OOH companies to create successful campaigns to deliver impactful outcomes.
Our Process
Establish Goals
Determine what you want to accomplish and utilize marketing goals to create a strategy that matches your needs.
Develop Strategy
Establish target demographic and creative needs/messaging. Determine optimal media mix to reach demographic, drive results and achieve goals.
Communication
We believe transparency, proactive communication and building trust with long term partnerships will help drive future success.
Execution
Our team will negotiate aggressive rates, optimal placement and frequency and confirm all schedules and contracts with stations and vendors.
Optimization
As campaigns run, we monitor and adjust schedules to fully optimize performance based on data received from stations and clients.
Analysis
Our team will provide continuous monitoring, feedback and recommendations based on campaign metrics & performance.