#Hashtag Strategy: How to Use Hashtags for Maximum Social Media Reach

You see hashtags in comments, posts, and even ads all over social media. They are essential for businesses aiming to expand their reach, engage with their audience, and build a strong online presence. Understanding and leveraging hashtags can transform your digital strategy. Many marketers struggle with knowing which options to select and how many to use.

Branded vs. Unbranded Hashtags: What’s the Difference?

A good hashtag strategy must include both brand and unbranded terms. Brand refers to the terms and concepts associated with your business and industry. Unbranded terms refer to the post topic.

Combining both establishes your business's presence. It also maximizes the reach for those unfamiliar with your brand to discover you organically.

How to Choose the Right Hashtags for Your Business

Consistency is key when establishing your brand hashtag strategy. Include branded terms on all posts to not only create consistency but also make your brand more discoverable. Keeping a list of these keywords helps you ensure they are included in every post. When creating brand hashtags, always use your business name, your industry, and other relevant terms that you want associated with your business.

When deciding what unbranded hashtags to use, utilize the creative you are showcasing for inspiration. For instance, a floral shop is showcasing a bouquet they created for a wedding.

Adding in wedding-specific hashtags along with their brand keywords and broad florist keywords is a winning strategy. They will reach a niche and broad audience with one post.

For instance, they could use #WeddingFlorals, #BridalBouquet, and #FloralDesign to engage with couples planning their weddings. Additionally, incorporating broader terms like #FloristLife and #FlowerLovers can help connect with a wider audience. Pairing these with a branded hashtag like #BloomAndCoFlorals ensures their work remains recognizable and associated with their business.

However, be sure to take it easy on the number of hashtags you use. There is still a strategy in choosing unbranded hashtags to maximize your reach. A great way to source new hashtags is to search on Instagram. Not only does it tell you how many posts use that hashtag, but you can discover ones you were not even considering.

Boosting Engagement with a Strategic Hashtag Plan

Hashtags are powerful tools for businesses looking to enhance their social media strategy. By choosing the right hashtags and using them strategically, you can increase your online visibility, reach your target audience, and build a strong brand identity. We encourage you to start exploring the world of hashtags and watch your business thrive in the digital space!