The Power of Video View Campaigns in Fueling Re-Targeting for Social Media Lead & Purchase Campaigns

In today’s digital age, consumers rarely convert after a single interaction with a brand. It often takes multiple touchpoints to move a prospect from awareness to conversion. The landscape of social media marketing is ever-evolving. The strategies we employ must be as dynamic and adaptable as the platforms themselves. We’ve experienced firsthand the transformative power of video view campaigns in creating robust re-targeting audiences for our lower funnel campaigns. These campaigns are not just about garnering likes or views. They are pivotal in building a foundation for effective lead and purchase campaigns. They are also extremely inexpensive to implement, ensuring your high-priority campaign results are still the main focus for the agency.

Creating a Warm Audience

Video view campaigns are essential for creating a warm audience. When users interact with your content—whether by liking, commenting, sharing, or watching your videos—they are signaling genuine interest in your brand. This interaction is the first step in moving them down the marketing funnel. This audience is highly valuable and can generate desired results at a better cost per action for clients.

Enhancing Brand Recall

Video content, in particular, is a powerful tool for enhancing brand recall. Videos are engaging and memorable, making them an excellent medium for storytelling and conveying your brand message. When users watch your videos, they are more likely to remember your brand, which is crucial when you re-target them with lead or purchase campaigns.

Leveraging Data-Driven Insights

Video view campaigns provide valuable data that can be used to refine your marketing strategies. Being able to create audiences of users who watched 75% or 95% of your video can then be added to your lower funnel campaigns and be viewed as a warmer sale in comparison to prospecting efforts. By analyzing which content resonates most with your audience, we can tailor re-targeting efforts to be more effective. For instance, if a particular video garners high engagement, we can create similar content for re-targeting ads that give users more detailed information about your service or product. This data-driven approach ensures that your marketing efforts are aligned with your audience’s preferences, behaviors, and needs.

Cost-Effective Investment

Investing in video view campaigns doesn’t require much to fund. We like to recommend as little as 10% of your total social media budget to fund these strategies. Since the objective of these campaigns is higher funnel, they typically have lower cost-per-click and cost-per-impression rates, allowing us to build a substantial audience for you without breaking the bank. Once we have a robust, warm audience, your lead and purchase campaigns are likely to see higher conversion rates, lower costs per action, and a better return on investment.

Building a Multi-Touchpoint Journey

Video view campaigns create these touchpoints, allowing you to nurture your audience over time. We build a relationship with your brand’s audience by consistently appearing in users’ feeds with valuable content. This consistency makes them more likely to convert when they see your lead or purchase campaign creatives. Video view campaigns are not just supplementary tactics; they are foundational strategies that fuel successful re-targeting efforts. By building a warm audience, enhancing brand recall, leveraging data-driven insights, and creating a cost-effective, multi-touchpoint journey, these campaigns set the stage for high-converting lead and purchase campaigns.