We Benefit Children Website Design & Development
We Benefit Children (WBC) is a charity dedicated to supporting underserved and at-risk children in Los Angeles by leveraging the commitment of its members' time and financial resources. WBC directly impacts smaller charities by providing grants, hosting events, and supporting youth programs. Their slogan is "We are Big Kids Helping Little Kids!" We really leaned into that concept.
Brand
Previously named the Water Buffalo Club, We Benefit Children was approaching their 35th anniversary. They received a grant to update their branding and website.
They took this opportunity to change their name, as it did not effectively convey their brand. They are referred to as WBC, and wanted their initials to stay the same. Benefitting children is at the heart of everything they do, so We Benefit Children was the obvious choice.
With the new name in place, we developed a new logo. We wanted something bold and representative of the work they do. We ultimately landed on the above logo, which clearly represents their brand and tagline, "Big Kids Helping Little Kids!" The imagery combined fun with bold colors.
Web Design
We drew inspiration for the design of their website from the new logo. We wanted to take full advantage of the space above the fold with imagery representing the organization and its tagline.
We used colorful blobs to anchor the images and continued using color and image masks to mimic shapes similar to the logo. Those contrasted with a card design to create visual interest and make linked items stand out.
Development
WBC was one of the first sites we built from the ground up using CSS Grid. This build gave us a lot of flexibility when making a layout that could scale from HD desktop screens down to the smallest smartphone without losing design quality.
We also took advantage of SVG shapes to create a variety of blob-shaped masks that could be mixed and matched in the Gutenberg page editor to allow for a more varied look and feel.
Testimonial
"I first worked with KELLYBRADY Advertising over a decade ago in a prior position. They were such a well-organized and accomplished group that when an opportunity arose at a new position, I reached out to them to build a new website back in 2018. The 2018 project was so successful that I reached out to them again in 2023 when we decided to rebrand and build a brand-new website with enhanced features for 2024.
Both the 2018 and 2024 projects were completed on budget and on time. In fact, they beat their deadline in both instances. Each and every member of the KELLYBRADY Team worked to help our organization achieve our goals with the website project.
As the project lead for our organization, I self-identify as a person who is technology challenged/reluctant. The KELLYBRADY Team understands that not all clients love tech or understand tech lingo, and they adjust their communications to ensure that everyone understands. The KELLYBRADY Team was able to take my descriptions of what I wanted to happen or how I wanted something to look/function and turn those thoughts into reality.
The KELLYBRADY Team are experts in their field. They are responsive, work hard to understand the goals of what their clients are trying to achieve with each project, and function as a true partner, not merely as a vendor. I confidently recommend the Team from KELLYBRADY for any and all of your branding, marketing, advertising, development needs, etc. They will work hard to ensure your project exceeds your expectations."
KATE ZAROUK We Benefit Children
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