Virtual Prep is a branch of Accel Schools that is an online public school option offered in multiple states and across various grade bands. The academy was being built from the ground up and was in need of a brand. We created this logo with the intent of it having a variety of locations and needed a way to differentiate them. We were able to accomplish this by adding a location line and eventually creating some with their own color scheme.
We wanted to take their existing infographic and bring it to life. We started by building out a storyboard and envisioning how we could animate one infographic into the other.
TYPOGRAPHY & COLOR