Virtual Prep Academy
We were asked by Virtual Prep Academy to make a social video that highlights the fact that they are a tuition-free, online public school that is enrolling now. Social videos can be a challenge as they are a different format than a lot of traditional videos and they generally aren’t seen with the sound on. We wanted a way to show the text on screen, but resonated with their brand/product. After we put our heads together we came up with this “Pop Quiz” concept, utilizing the parallel to school and would be a good way to showcase their messaging without the use of audio.
For the Pop Quiz videos we went with a True and False quiz along with a multiple choice. We wanted to make sure the brand was up in front of the video before going into the quiz. We made sure there was animation throughout the video to keep the viewer engaged, and also wasn't too long, as we know the attention span while on social media is short. These videos decreased their social cost per lead significantly.