Owenhouse Cycling

Owenhouse Cycling is located in Bozeman, MT and were wanting to get the word out about their seasonal bike rental program. They offer about any type of bike under the sun to rent, and wanted to demonstrate it through a digital display campaign. We asked for images of the various bikes they had for rent and came up with the idea of using an animated gif to be an easy way to see the array of bikes people could rent.