OHDELA had just found out that one of their local competitors was closing and they needed a quick solution to open their doors to students who would soon be without a school. Until now we had primarily relied on images of students studying in the home, but for this we wanted to do something different to catch the eyes of potential families. What we came up with was a message of "Transferring Made Easy!" campaign. With this we integrated print advertising, digital display and a social campaign.
For the imagery we were looking for something simple but had some bright contrasting colors. We also wanted something a bit different than what we had been running in hopes that it may capture the attention of people who may have seen our ads before. We found this image of a fish jumping from one fishbowl to another and thought it was the perfect way to illustrate our message. We then sized the images for a local magazine, display and social ads.