Chaffin Dental Care Web Project
For over 20 years Chaffin Dental Care has been providing general and cosmetic dentistry to Spokane and the surrounding areas. They combine state-of-the-art dental technology with individualized, gentle care, guaranteeing exceptional service for their patients. With a wide range of services and treatments they strive to meet all their patients’ needs - whether it is your general family dentist, preventative or restorative dentistry, or just wanting to reach your dental goals and improve your smile’s appearance. They are always looking for new, comfortable, and pain-free alternatives to provide the best treatment options available.
Web Design
Chaffin Dental Care has become a leader in dental care, providing advanced dental services, and they wanted a website which reflected that. While doing research for this project we noticed the dental websites that stood out were very friendly and welcoming. We were able to achieve this for Chaffin Dental Care by creating a space that felt inviting as soon as landing on the page and throughout the visit. We chose imagery of people experiencing life while also showing off their beautiful smiles. Keeping imagery in mind we wanted to show diversity of people with great smiles and include animation to create immediate interest. The hero section was created to keep the page headlines easy to read and the typography is a serifed font paired with a geometric sans serif, giving it an elegant yet modern feel that has more of a humanistic look. To add a pop of color we chose a gold hue that not only adds more elegance but is a compliment to the purple already used in their brand.
Development
Our journey toward fully embracing the WordPress block editor (Gutenberg) really hit its stride with the Chaffin Dental website. We started taking advantage of some of the more advanced features of the editor, like block styles, to make the process of creating new pages as easy as possible. This was also around the same time that the Advanced Custom Fields plugin added the ability to create custom blocks that could be used in the Gutenberg editor as well. We took advantage of that capability to make some custom components that used simple inputs to create complex markup which would have been challenging for the user (or the editor) to manage easily.