Programmatic Out-of-Home in
NYC’s Most Competitive Market
Multi-channel campaign combining programmatic subway ads, venue sponsorships, and digital retargeting to drive healthcare education enrollment in Manhattan.
The Challenge
Healthcare education institution needed to drive enrollment growth in NYC’s highly competitive market while launching online programs and increasing nursing program awareness against numerous competing institutions.
What We Did
- Deployed sophisticated programmatic out-of-home targeting 2-mile radius around campus
- Strategic subway station signage and digital billboard placement
- Premium venue advertising in NY Knicks and NY Rangers gameday programs
- Cross-device retargeting connecting physical OOH exposure to mobile follow-up
- Competitor location targeting to capture transfer-interested students
The Result
Successful multi-channel campaign reaching potential students throughout their daily NYC routines. Integrated OOH, venue sponsorship, and digital retargeting created sustained brand presence in highly competitive healthcare education market.
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When you need to compete in oversaturated markets, we know how to cut through the noise with strategic placement and integrated campaigns that work together.