THE RIGHT MESSAGE. THE RIGHT MOMENT.
Strategic digital marketing built around intent. Integrating search, social, ecommerce, and multi-channel paid media to reach your audience when they’re most likely to act.
Anyone can run a digital ad. The difference is knowing when your audience is ready to hear it.
We build digital campaigns around the moment of intent — the search, the scroll, the consideration window when someone is actively weighing their options. That’s when your message lands. That’s when budgets work. We’ve been doing this long enough to know the difference between traffic and results, and we optimize for the latter.
THE RESULTS:
SEARCH
Cost per lead dropped by $90 year-over-year / Mobile click-to-calls increased by 1,000+
VIDEO
Cost per lead dropped by $61 year-over-year / 4,500 additional leads generated / Mobile click-to-calls increased by 12,000+
More Leads. Lower Cost.
Better Results.
A K-12 education client was running Google Search and video ads but leaving significant performance on the table. Cost per lead was higher than it needed to be, mobile engagement was underutilized, and the campaigns weren’t structured to capture high-intent parents at the right moment in their decision process.
We rebuilt the strategy from the ground up. On the search side, that meant comprehensive keyword research focused on what parents actually type when they’re ready to act — not just broad category terms. We restructured campaigns, tightened ad copy, and maximized every available ad asset to improve visibility and click-through rates.
For video, we focused on audience segmentation — reaching parents based on interests, demographics, and online behavior — then tested horizontal and vertical formats to maximize reach across placements. Performance was monitored continuously and optimized throughout.
From Invisible
to Found
Capstone Construction offers exactly what people search for in a panic — emergency water mitigation, fire damage cleanup, mold removal. When a pipe bursts at midnight, the company that shows up first in search wins the job. Before working with KELLYBRADY, Capstone wasn’t showing up at all.
No local map pack presence. Poorly structured service pages. No verified Google Business Profile. Inconsistent business information across directories. They were effectively invisible online despite offering urgent, in-demand services in the Spokane-Coeur d’Alene market.
We built the SEO foundation they were missing. Google Business Profile verified and fully optimized. Service pages rewritten around high-intent keywords with clear calls to action. Schema markup implemented. Internal linking restructured. New blog content created to capture long-tail search queries. Analytics cleaned up so performance was actually measurable.
THE RESULTS:
(YEAR-OVER-YEAR):
+158% ORGANIC USERS
+153% SESSIONS
+416% IMPRESSIONS
Significant improvement in local map pack visibility. Sharp increase in calls and website visits from high-intent users
OUR DIGITAL CAPABILITIES
Paid Search & Performance Media
Search, Shopping, and Performance Max campaigns designed to scale leads and revenue through keyword, feed, and automation-driven strategy
Social Media
Paid and organic social strategies powered by smart audience targeting, creative testing, and continuous optimization to drive awareness, leads, and sales
Display & Video
Programmatic and Google Ads built display and video campaigns across YouTube and premium networks. Designed to build awareness, consideration, and drive measurable action
Search Engine Optimization
Local and national SEO strategies built on strong technical foundations, smart content, and Google Business Profile optimization. Driving sustainable organic visibility and long term growth
Let’s Talk About What Digital Can Actually Do For You.
Not every channel is right for every client. We’ll tell you where your dollars should go — and where they shouldn’t.