What We Know

Perspectives on marketing, strategy, and where we’re seeing the most success.

Featured

Refreshing PPC landing pages matters more than you think

May 21, 2026

Most PPC landing pages do not fail all at once. Performance usually declines over time: conversion rates drop, cost per lead increases, and campaigns become less efficient. In many cases, the issue is not the media strategy—it is the landing page itself. Paid traffic, user…
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INSIGHTS

Measurement and Media Mix Evaluation

“Did it work?” That’s where things tend to fall apart. Not because the strategy was bad,…
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How We Use AI Marketing to Improve Strategy, Creativity & Results

I was in a strategy meeting the other day. Someone asked a question that many people…
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Boost Your Marketing with Video View Campaigns

In the digital age, consumers rarely convert after a single interaction with a brand. It often…
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Is Siloed Data Hurting Your Programmatic Advertising?

The Impact of Obscured Data Insights Food doesn’t taste as good without salt, to use a…
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When to Ignore Google Ads Best Practices: 5 Times to Take Control

We have all seen the suggestions and optimizations that Google provides in its advertising platform. Google…
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Social Media and AI

Driving Innovation and Results In our highly connected world, the lines between technology and human interaction…
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Emojis in Marketing: The Power, Risks & Best Practices for Engagement

The Rise of Emojis in Digital Communication Communication is constantly evolving, from the early days of…
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Mobile Optimization Matters: Boost SEO, Conversions & User Experience

With more people accessing content on their phones than ever, mobile optimization is no longer just…
READ MORE: Mobile Optimization Matters: Boost SEO, Conversions & User Experience

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