TV Campaign Announcing
Historic Brand Transition
Broadcast and streaming campaign communicating Dorsey Schools’ transformation to degree-granting Dorsey College after 85+ years of career education.
The Challenge
85-year-old Michigan career education institution became a degree-granting college in 2021. They needed to announce this major transition while maintaining brand equity and communicating expanded opportunities to prospective students.
What We Did
- Developed authentic messaging around “hope and opportunity” for the brand transition
- Created :60 and :30 TV spots featuring CEO voiceover for personal authenticity
- Utilized high-quality stock footage showcasing diverse career paths and industries
- Executed animated logo transition from Dorsey Schools to Dorsey College within the spot
The Result
Successful brand transition campaign communicating expanded degree offerings while honoring 85+ year legacy. Authentic CEO messaging combined with professional production created spots the client was proud to represent their historic transition.
Ready to Start Your Project?
Whether you’re looking to transform existing content, create engaging video campaigns, or reach your target audience more effectively, let’s figure it out together.