Two Complete
Holiday Campaigns in 72 Hours

AI-generated Santa Squatch character and Pokemon-themed promo—from concept to air in three days during peak shopping season.

The Challenge

Local retailer needed holiday campaign creative immediately during peak shopping week. Traditional agency timelines of 2-3 weeks weren’t possible—they needed compelling video content on air in days, not weeks.

What We Did

  • Day 1: Concept development and AI character generation for Santa Squatch
  • Day 2: Filming both campaigns using agile iPhone production methods
  • Day 3: Editing, sound design, and delivery for immediate broadcast

Two complete campaigns delivered: Santa Squatch character-driven storyline and Pokemon-themed holiday promotion targeting different customer segments.performance

The Result

Two complete campaigns delivered: Santa Squatch character-driven storyline and Pokemon-themed holiday promotion targeting different customer segments.performance