Technically, a landing page is any web page that a visitor can arrive at or "land" on. Usually though, when referring to landing pages within the advertising and marketing realm, a landing page is a stand-alone page designed and built for a specific purpose and goal.
This means that your landing page should not contain any elements that are not pertinent to its focus, such as navigation, conflicting call to actions and so fourth.
There are two basic types of landing pages, Click Through and Lead Generation (also referred to Lead Gen or Lead Capture) landing pages.
Click Through landing pages have the goal of getting a user to click through to another page. Click Through landing pages are typically used in ecommerce funnels; they can be used to describe a specific product or offer up some information to help a visitor get closer to making a buying decision.
Lead generation landing pages are used to capture user data, such as their name, phone number, email address, ect. There is always a form present and the information can be processed any number of ways. There are many uses for lead generation landing pages. Here are some examples:
We have developed hundreds of landing pages, and we are not saying that figuratively.
We take the time to get to know you and your users and understand that they do not fit in a template. We deliver a purpose built data-driven result.
We place tracking on each landing page we develop so we can monitor user behavior and performance.
We build all of our landing pages in-house. They are 100% custom built; meaning we can change anything, anytime, all the time.
Because we constantly monitor our landing pages performance, we are constantly pulling the levers and twisting the dials to get that much more out of them.
All of our landing pages are built with a mobile first approach assuring that your webpage looks amazing on any screen size.
We position ourselves to be your technology partner, so we are always there.
Because we have analytics placed on each page we develop, you get access to a wonderful reporting platform.
With your custom built landing page solution, you will get better-than-expected results.